Your AI strategy through narrative foresight
Narra uses strategic fiction to help leadership teams bring "order to the chaos of AI" and clarify their priorities before discussing use cases or technical solutions.
Design fiction, narrative foresight, and strategy: in just a few days, you will explore plausible futures for your AI-powered business, then develop a clear position on what AI should—and should not—do for you.
Unprecedented technological pressure is weighing on leaders
54%
French executives believe that generative AI will increase their company's profitability over the next 12 months.
(Source: Global CEO Survey, PwC, 2025)
58%
of SME and mid-market company executives consider artificial intelligence to be a matter of survival for their business in the medium term.
(Source: Bpifrance Le Lab, 2025).
2/3
Investors expect the companies they invest in to achieve productivity gains through generative AI over the coming year.
(Source: Global Investor Survey, PwC, 2024).
But AI strategies sometimes underestimate the potential of the technology.
A BCG study indicates that "most companies are aiming too low, prioritizing smaller-scale, productivity-focused initiatives. Leading companies allocate more than 80% of their AI investments to redesigning key functions and inventing new offerings."
The leading companies in AI will be those that invest most of their efforts in profound transformations. (Source)
Deploy - individual efforts focused on productivity
Reshape - Redesigning the productivity of critical business functions
Invent - Innovation at the heart of the company
With Narra, let's project your company into the near future thanks to AI and narrative fiction.
What is AI design fiction?
AI design fiction is revolutionizing the way companies anticipate their future. This approach combines generative artificial intelligence and narrative foresight to create strategic narratives that concretely explore possible futures for your organization.
Strategic design fiction transforms your challenges into immersive speculative business fiction. These stories feature realistic protagonists—your managers, customers, competitors—evolving in plausible future contexts (2027, 2030, 2035).
How does corporate design fiction work?
The method consists of three key steps:
1. Contextual analysis
We analyze your company, your industry, your strategic challenges, and your ambitions to identify the critical variables that will shape your future.
2. AI-generated stories
Artificial intelligence creates multi-perspective AI strategic narratives, exploring different scenarios (optimistic, challenging, transformational) through characters embodying your real stakeholders.
3. Strategic activation
These corporate futurescenarios become tools for dialogue: they reveal blind spots, challenge certainties, and create a common language for discussing the future.
Why use forward-looking storytelling?
Prospective storytelling has a unique power: it disarms resistance, stimulates the imagination, and makes uncertainty navigable. Rather than asserting "this is what will happen" (which is impossible), speculative fiction proposes "this is what could happen if..." This nuance transforms strategic planning into collective exploration.
Design fiction vs. traditional foresight
AI narrative forecasting does not replace market research or financial analysis. It complements them by bringing data to life, embodying abstract trends, and making what often remains conceptual emotionally tangible. It's the difference between reading that "35% of jobs will be transformed by AI by 2030" and experiencing a day in the life of a manager in 2030 whose team collaborates with AI agents.
Corporate design fiction is the missing tool in your strategic arsenal: the one that transforms vision into shared experience.
Imagination at the service of an ambitious AI strategy
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Creative imagination
By confronting a fictional near future, you will be able to preview a future state of your AI-augmented business, which will increase your capacity for imagination and projection tenfold.
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Controlled imagination
Guided, controlled imagination at the service of your challenges thanks to prompt engineering
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Unlimited imagination
Does fiction not suit you, or only partially? Let's repeat the exercise as many times as necessary.
A four-step process for building your AI strategy, without creative limitations
1
Understanding your strategic challenges
2
Generating a corporate fiction
3
Reading, discussion, prioritization, vision
4
AI Strategy
Why Narra?
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...which does not yet exist. Projecting ourselves into 2030 with AI goes beyond the usual frameworks. Technical possibilities are evolving so rapidly that it is becoming difficult to visualize concretely what an organization could become. Narra uses narrative fiction to make these futures tangible and debatable.
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...through shared experience. Creating a shared direction requires more than frameworks and presentations. Everyone envisions the impact of AI differently: opportunity, threat, simple tool. Fiction creates a shared experience: by imagining concrete scenarios together, organizations collectively discover the future they want to build.
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The invisible. Cultural resistance, secret hopes, unspoken tensions: these human dimensions escape conventional analysis. By telling the story of a consultant who multiplies his impact thanks to AI, or a female executive who questions her company's identity, fiction makes the invisible visible and transforms foresight into a lively debate.
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…strategy and storytelling. Narra combines the in-depth contextual analysis, structured methodology, and actionable deliverables of AI strategy consulting with fiction's ability to embody, project, and engage. A space where we not only analyze the present, but write possible futures to help organizations choose the one they want to build.
Our services
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Offer 1 – “AI Vision” workshop for small teams
Who is it for?
Small management teams (founders, executive committee, BU managers, product/innovation team) who need to:- Clarify "what AI needs to change" in their business. - Align 5 to 10 key people around a common vision.
- align 5 to 10 key people around a shared vision,
- prepare an initial credible roadmap without spending months on it.
Objective
In just a few days, move from a vague sense of anxiety ("we need to do something about AI") to:- a concrete vision of your organization enhanced by AI,
- a prioritized list of initiatives and products to explore.
Format
- Quick analysis of your context (website, public signals, a few targeted exchanges)
- Design of 2-3 corporate fiction stories describing your organization in 2–3 years with AI
- Half-day to full-day workshop with the team (reading fiction, highlights/points of contention, debates)
- Group exercise on prioritization (which products/experiences/projects should be launched first?)
- Short summary (2–4 pages) that can be shared internally
Deliverables
- 2 stories about possible futures for your organization with AI
- A chosen and clarified AI vision
- A prioritized list of AI initiatives (with initial actions)
- A summary note to continue the discussion internally
Investment
Starting at €5,000 excluding tax, depending on the size of the team and the depth of preparation desired.
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Offer 2 - "AI Vision" workshop for COMEX
Who is it for?
COMEX, extended management committee, senior management of groups or mid-sized companies (8–15 people) who:- are under intense pressure (from boards of directors, shareholders, and customers) to clarify their AI positioning,
- face scattered initiatives (PoCs, tools, field ideas) without an overall vision,
- must set a credible course for the next 2–3 years.
Objective
Over 3 to 5 days (preparation + workshop + summary), help the management team to:- projecting several possible futures for the company with AI,
- choose a realistic but ambitious AI goal,
- define an initial portfolio of priority initiatives.
Format
- Targeted interviews with members of the Executive Committee / key stakeholders
- Design of three corporate fiction stories exploring contrasting futures
Workshop day (or two half-days) with the COMEX:
- reading and responding to fiction,
- identification of major opportunities/risks,
- clarification of red lines,
- convergence towards a shared vision.
- Prioritization workshop (AI roadmap, initial projects)
- Summary document: AI vision, guiding principles, priority initiatives, and next steps
Deliverables
- 3-4 corporate fiction stories about your future with AI
- A formalized AI vision for the company (or BU)
- An initial prioritized AI roadmap
- Reusable summary material for committee/board meetings
Investment
Generally between €7,000 and €12,000 excluding tax, depending on the size of the organization, the number of contacts, and the depth of the summary required.
The benefits of narrative foresight
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Together, let's write a story in which AI plays a strategic, transformational role in your business, rather than just a minor one. At the end of the process, you will have the foundation for your AI vision, enabling you to rally your employees around an imaginary but plausible vision.
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Once the fictional scenario has been completed, it will be time to identify the priority AI projects and their deployment. You will have in your hands an AI strategic plan, a genuine guide for medium-term AI deployment and a communication tool for internal (Board, teams) or external (communication) use.
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Narra supports you throughout the entire process. From the scoping meeting to fiction adjustment meetings and delivery of the strategic plan, you will be supported at every stage of the process.
Experience and clients
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Google
GTM and Product Marketing for AI digital marketing solutions
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The Team
AI strategy and employee training plan
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Praxedo
Digital marketing automation using AI
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Europa Group
Preparation and facilitation of COMEX IA seminar
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CEPIG
AI seminar through narrative fiction
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Eurestia
Supporting AI strategy through narrative fiction
Our customers testify
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"I think the personas are well chosen and the stories are fun and relevant. A good way to spark discussion. Well done."
Digital Director
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"The news items are well balanced and very representative of the issues we face—I must say that it has even clarified some of the somewhat intuitive ideas I may have had."
Deputy Chief Executive Officer
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"I think it's really great and inspiring; that's the goal we're aiming for."
Chief Artificial Intelligence Officer
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"If it weren't for these fictions, and this is what I find so great, our discussions about AI would never have been as rich as they are now."
Certified coach and trainer
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"Thanks to fiction, we are reaching a new level in communication."
Certified coach and trainer
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"The fictional stories really allowed us to take our discussions much further, to compare our perceptions, and to share our practices and professions. Narra helped us work more as a group."
Chief Operating Officer
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"It's really great to be able to formalize all of this through a Socratic process in such a short time. I wouldn't have thought it possible."
Training expert
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"The process itself is gradual and enjoyable thanks to the news system."
Trainer
Meet our team
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Christian Vigne
Co-narrator
Passionate about words and technology, which come together at Narra. Diverse experience in consulting (BearingPoint), product marketing for AI solutions (Google), and literature.
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Intellectual Assistant
Co-narrator
We call it artificial, but this intelligence readily humanizes itself; after all, it is inspired by us. Dream in, dream out.
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Narra
Narrator
The result of human-machine collaboration.
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