Frequently asked questions

What is Narra?

Narra is a consulting firm founded by Christian Vigne in 2024. Its mission is to help companies make sense of AI through strategic and operational assistance, consulting, and vision workshops using AI design fiction.

What is AI design fiction?

AI design fiction is an innovative approach to narrative foresight that combines artificial intelligence and storytelling to create strategic narratives exploring possible futures for your business. Unlike traditional reports, strategic design fiction transforms your transformation challenges into immersive and engaging speculative business fiction.

This method of prospective storytelling generates concrete scenarios in which your teams, your customers, and your market evolve in plausible future contexts. Each corporate fiction features realistic protagonists facing the challenges and opportunities of 2030, allowing your organization to "experience" several futures before choosing its trajectory.

Design fiction doesn't predict the future: it makes it tangible, debatable, and actionable. Using generative AI, we create in a matter of days what used to take weeks of workshops. The result? Strategic AI narratives that catalyze thinking, align leadership teams, and inform your strategic decisions with insights that Excel spreadsheets can't provide.

Why is corporate design fiction powerful?

The power of storytelling and emotions

The human brain is wired for stories, not statistics. A fictional scenario depicting your HR director in 2030 facing a talent crisis caused by AI will have infinitely more impact than a graph projecting a skills shortage. Forward-looking storytelling engages emotions, stimulates empathy, and promotes memorization—three essential levers for catalyzing organizational change.

Acceleration through AI

Traditionally, creating high-quality prospective scenarios required weeks of workshops with experts, futurologists, and writers. Today, AI design fiction generates sophisticated, coherent, and personalized AI strategic narratives in just a few hours. Artificial intelligence analyzes your context, identifies critical variables, weaves plausible plots, and produces texts worthy of professional publications.

The diversity of perspectives

One of the major advantages of AI narrative foresight is its ability to explore the same future from multiple perspectives: that of the CEO, middle manager, customer, competitor, and regulator. This polyphony reveals issues that traditional top-down analyses systematically overlook.

How does strategic design fiction work?

Phase 1: Mapping the present

Before imagining futures, we rigorously map out your present: business model, organizational culture, strengths/weaknesses, strategic aspirations, weak signals in your environment. This analysis feeds the AI with the context needed to generate speculative business fiction rooted in your reality.

Phase 2: Identification of critical variables

What factors will shape your industry by 2030? Emerging technologies, regulatory changes, societal transformations, competitive disruptions... We identify 5 to 10 variables whose different trajectories will create radically different futures.

Phase 3: Generating stories

The AI then generates several strategic narratives exploring different combinations of these variables. Each fictional scenario follows a protagonist (inspired by your real teams) over a given period (a day, a quarter, a year) in a specific future. The narratives include concrete details: conversations, decisions, dilemmas, victories, failures.

Phase 4: Activation & dialogue

These strategic AI narratives become topics of discussion for your management teams. During workshops, leaders debate: "If we found ourselves in this scenario, would we be prepared? What decisions would we make today to ensure we are resilient in this future?" Forward-looking storytelling thus transforms abstract foresight into concrete planning.

What are the concrete benefits of forward-looking storytelling?

Blind spot detection

Speculative fictions bring to light risks and opportunities that quantitative analyses do not capture: cultural tensions, ethical dilemmas, new competitive coalitions.

Alignment without coercion

Rather than imposing a top-down vision, strategic design fiction invites each leader to project themselves into the future, creating organic alignment around future challenges.

Strategic agility

By exploring 3 to 7 scenarios rather than a single "official plan," your organization develops cognitive flexibility, which will be your greatest asset in an uncertain world.

Transformed communication

A good piece of corporate fiction becomes a cultural artifact that your teams talk about, share, and debate—creating a common language for discussing the future.

Why use AI for corporate speculative fiction?

AI drastically speeds up the production of high-quality strategic narratives (days vs. weeks) while simultaneously exploring multiple scenarios and perspectives. AI narrative foresight democratizes access to tools that were once reserved for large organizations.

Who should use AI design fiction?

AI narrative foresight is particularly relevant for:

Strategy directors preparing their 2026-2030 roadmap and seeking to test the robustness of their strategic bets

HR Directors & Chief People Officers anticipating changes in the workplace and preparing their organizations for talent shocks

Innovation managers who want to challenge their teams with provocative futures rather than competitive benchmarks

Executive committees seeking alignment around a shared vision of the future

Consultants and agencies offering their clients distinctive and memorable deliverables